The first study in The Data Warehousing Institute's
2002 report series, "Data Quality and the Bottom Line:
Achieving Business Success through a Commitment to High Quality
Data," concluded that data quality problems cost U.S.
businesses more than $600 billion per year in postage, printing,
and staff; with additional hidden costs attributed to lost
customers and loss of sales base, referrals, and future revenue.
"In recent years, the failure and delay
of many high profile IT projects as a result of unanticipated
data quality problems is causing executives to wake up to
the real cost of poor quality data," said Wayne Eckerson,
director of education and research at TDWI. Gartner Inc. recently
predicted that 50 percent of projects will fail by 2005 because
of data quality issues.
The GS SoftMatch initiative provides data cleansing
services to companies of all sizes, based on innovative technology
and proven methodologies.
Business value proposition
The high price and extensive learning curve
of data cleansing software forces most U.S. enterprises to
either build an in-house data cleansing algorithm or ignore
their data quality problem. Clean and accessible data allows
companies of all sizes to maximize their marketing potential,
increase customer satisfaction and facilitate smarter business
decisions. The integrity of customer data is critical to the
success of any Customer Relationship Management (CRM), Business
Intelligence or System Integration project.
The GS SoftMatch solution is design to support
rapid, high-quality data cleansing with affordable cost and
guaranteed results. Cost savings are assured by a FREE data
cleansing software license for the duration of the project,
and by leveraging GSApps’ specialized offshore data
cleansing factory for customized coding, data validation and
GS SoftMatch is a comprehensive data cleansing
solution, delivered by certified professionals, which provides
implementation methodology and state-of-the-art data cleansing
technology. GS SoftMatch increases revenue and reduces marketing
costs by enabling single customer view, enhancing the effectiveness
of CRM program, and improving the efficiency of direct marketing
GS SoftMatch is a unique solution that incorporates
services and methodology. Our fixed-bid pricing is based on
the complexity of your project, and payment is not due until
the solution is delivered and accepted by you. You are not
charged for the tools we use. You acquire a fully-functional
software application without having to buy the tools.
GS SoftMatch is a flexible business solution
that provides customized data cleansing for companies of any
size and any industry who transact with enterprises or individuals
alike. The guaranteed success of the GSApps data cleansing
initiative comes from our deep specialization in data cleansing,
and our expertise in the business architecture and technical
structure of most ERP, CRM, data warehouse and marketing systems.
Relational databases are challenged since they
are built on an identical matching concept —slight record
keeping deviations are not recognized. For example, a simple
comma can make the same address seem different. GS SoftMatch™
solves this problem by using a powerful fuzzy logic engine
to determine the degree of similarity between two potentially-identical
GS SoftMatch's “power logic” can
be used for integrating heterogeneous data sources, de-duping
records in a single customer list, and weeding out unnecessary
records and logical duplicates through its self-comparing
data sets. It can also assign records into “households,”
where it distinguishes instances of multiple subsidiaries
of single companies and maps them to a headquarter. The same
functionality can be applied to individual customers, matching
the customer records based on available demographic data.
Once built, this mapping logic can be reused automatically,
assuring the clean status of your customer data into the future.